{"id":3842,"date":"2025-12-25T08:15:01","date_gmt":"2025-12-25T08:15:01","guid":{"rendered":"https:\/\/summitnext.com\/?p=3842"},"modified":"2025-12-25T08:15:04","modified_gmt":"2025-12-25T08:15:04","slug":"2025-%e5%b9%b4%e6%96%b0%e5%8a%a0%e5%9d%a1%e8%a1%8c%e9%8a%b7%e4%ba%ba%e5%93%a1%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%95%b8%e4%bd%8d%e5%88%86%e6%9e%90-looker-studio-%e4%be%86%e6%8f%90%e5%8d%87-roi","status":"publish","type":"post","link":"https:\/\/summitnext.com\/zh\/how-singapore-marketers-use-digital-analytics-looker-studio-to-improve-roi-in-2025\/","title":{"rendered":"2025 \u5e74\u65b0\u52a0\u5761\u884c\u92b7\u4eba\u54e1\u5982\u4f55\u4f7f\u7528\u6578\u4f4d\u5206\u6790\u8207 Looker Studio \u4f86\u63d0\u9ad8 ROI"},"content":{"rendered":"<p>\u5982\u679c\u60a8\u4eca\u5929\u5728\u65b0\u52a0\u5761\u9032\u884c\u884c\u92b7\uff0c\u6bcf\u9805\u6c7a\u7b56\u90fd\u6703\u53d7\u5230\u56b4\u683c\u5be9\u67e5\u3002Google\u3001Meta \u548c TikTok 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ROI \u7684\u7e3e\u6548\u6307\u6a19<br><\/li>\n\n\n\n<li>\u5851\u9020 2025 \u5e74\u7684\u4e3b\u8981\u5206\u6790\u8207\u8cc7\u6599\u8996\u89ba\u5316\u8da8\u52e2<br><\/li>\n\n\n\n<li>\u5982\u4f55 <a href=\"https:\/\/summitnext.com\/zh\/\">\u9ad8\u5cf0\u6703\u4e0b\u4e00\u9801<\/a> \u5354\u52a9\u5718\u968a\u5c07\u5206\u6790\u7d50\u679c\u8f49\u5316\u70ba\u66f4\u5feb\u901f\u3001\u66f4\u660e\u667a\u7684\u6c7a\u7b56<\/li>\n<\/ul>\n\n\n\n<p>\u8b93\u6211\u5011\u4f86\u5206\u6790\u65b0\u52a0\u5761\u884c\u92b7\u4eba\u54e1\u5982\u4f55\u4f7f\u7528\u5206\u6790\u548c Looker Studio\uff0c\u5f9e\u88ab\u52d5\u7684\u5831\u544a\u8f49\u8b8a\u70ba\u81ea\u4fe1\u3001\u4ee5 ROI \u70ba\u5c0e\u5411\u7684\u6700\u4f73\u5316\u3002.<\/p>\n\n\n\n<h2 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\u7684\u8da8\u52e2\uff0c\u6216\u6f0f\u6597\u4e0b\u964d\u7684\u9031\u8207\u9031\u4e4b\u9593\u7684\u8b8a\u5316\u6642\uff0c\u6c7a\u7b56\u5c31\u6703\u8b8a\u5f97\u66f4\u5feb\u3001\u66f4\u7cbe\u78ba\u3002\u9810\u7b97\u5206\u914d\u8b8a\u5f97\u7a4d\u6975\u4e3b\u52d5\u3002\u512a\u5316\u6703\u5728\u884c\u92b7\u6d3b\u52d5\u9032\u884c\u6642\u767c\u751f\uff0c\u800c\u4e0d\u662f\u5728\u7d50\u679c\u9396\u5b9a\u4e4b\u5f8c\u3002.<\/p>\n\n\n\n<p>\u9019\u7a2e\u8f49\u8b8a\u4e5f\u662f\u7531\u4e0a\u800c\u4e0b\u63a8\u52d5\u7684\u3002\u5728\u65b0\u52a0\u5761\u7684\u8463\u4e8b\u6703\u4e2d\uff0c\u9ad8\u968e\u4e3b\u7ba1\u8d8a\u4f86\u8d8a\u671f\u5f85\u900f\u660e\u3001\u4e00\u81f4\u7684\u7e3e\u6548\u5831\u544a\uff0c\u80fd\u5c07\u884c\u92b7\u6d3b\u52d5\u8207\u696d\u52d9\u6210\u679c\u9023\u7d50\u5728\u4e00\u8d77\u3002\u5100\u8868\u677f\u4e0d\u518d\u53ea\u662f\u884c\u92b7\u4eba\u54e1\u7684\u5de5\u5177\u3002\u5b83\u5011\u662f\u9818\u5c0e\u968e\u5c64\u7684\u6c7a\u7b56\u5de5\u5177\u3002.<\/p>\n\n\n\n<p>\u9019\u5c31\u662f Looker Studio \u80fd\u81ea\u7136\u878d\u5165\u73fe\u4ee3\u5206\u6790\u5806\u758a\u7684\u539f\u56e0\u3002\u5b83\u80fd\u8b93\u5718\u968a\u6574\u5408\u7e3e\u6548\u6307\u6a19\u3001\u6e05\u695a\u8996\u89ba\u5316\u8da8\u52e2\uff0c\u4e26\u5efa\u7acb\u884c\u92b7 ROI \u7684\u5171\u4eab\u8996\u5716\uff0c\u800c\u7121\u9700\u7e41\u91cd\u7684\u57fa\u790e\u67b6\u69cb\u6216\u8907\u96dc\u7684 BI \u958b\u92b7\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looker Studio\uff1a\u5c07\u8cc7\u6599\u8f49\u5316\u70ba\u53ef\u884c\u7684\u6d1e\u5bdf\u529b<\/h2>\n\n\n\n<p>\u96a8\u8457\u5206\u6790\u6210\u70ba\u65b0\u52a0\u5761\u884c\u92b7\u7e3e\u6548\u7684\u6838\u5fc3\uff0c\u771f\u6b63\u7684\u512a\u52e2\u5728\u65bc\u901f\u5ea6\u548c\u6e05\u6670\u5ea6\u3002Looker Studio \u5df2\u7d93\u6210\u70ba\u5fc5\u5099\u7684\u5de5\u5177\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5e6b\u52a9\u5718\u968a\u5f9e\u96f6\u6563\u7684\u8cc7\u6599\u8f49\u63db\u70ba\u6709\u4fe1\u5fc3\u7684\u6c7a\u7b56\uff0c\u800c\u7121\u9700\u7e41\u91cd\u7684\u6280\u8853\u958b\u92b7\u3002.<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5b83\u63d0\u4f9b\u7684\u529f\u80fd\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8de8\u6e20\u9053\u7684\u55ae\u4e00\u771f\u76f8\u4f86\u6e90<\/h3>\n\n\n\n<p>Looker Studio \u5c07\u4f86\u81ea Google Ads\u3001Meta\u3001TikTok\u3001CRM \u7cfb\u7d71\u3001\u7db2\u7ad9\u5206\u6790\u548c\u96e2\u7dda\u4f86\u6e90\u7684\u8cc7\u6599\u6574\u5408\u70ba\u55ae\u4e00\u7d71\u4e00\u6aa2\u8996\u3002\u5718\u968a\u4e0d\u518d\u9700\u8981\u62fc\u63a5\u5e73\u53f0\u5831\u544a\uff0c\u800c\u662f\u5728\u55ae\u4e00\u3001\u4e00\u81f4\u7684\u5100\u8868\u677f\u4e0a\u5de5\u4f5c\u3002.<\/p>\n\n\n\n<p>\u5c0d\u65bc\u5728\u641c\u5c0b\u3001\u793e\u4ea4\u3001\u8a0a\u606f\u61c9\u7528\u7a0b\u5f0f\u548c\u5e02\u5834\u4e2d\u7ba1\u7406\u8907\u96dc\u3001\u591a\u63a5\u89f8\u65c5\u7a0b\u7684\u65b0\u52a0\u5761\u884c\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u7a2e\u6574\u5408\u53ef\u4ee5\u6d88\u9664\u6a21\u7cca\u4e0d\u6e05\u7684\u60c5\u6cc1\uff0c\u4e26\u5be6\u73fe\u66f4\u5feb\u3001\u66f4\u53ef\u9760\u7684\u6700\u4f73\u5316\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u91dd\u5c0d\u65b0\u52a0\u5761\u5ba2\u6236\u5be6\u969b\u8f49\u63db\u65b9\u5f0f\u6240\u5efa\u7acb\u7684\u5100\u8868\u677f<\/h3>\n\n\n\n<p>\u65b0\u52a0\u5761\u7684\u5ba2\u6236\u65c5\u7a0b\u5f88\u5c11\u9075\u5faa\u4e7e\u6de8\u7684\u6b78\u56e0\u8def\u5f91\u3002\u8f49\u63db\u901a\u5e38\u6d89\u53ca WhatsApp \u5c0d\u8a71\u3001\u57fa\u65bc QR \u7684\u6d3b\u52d5\u3001\u96e2\u7dda\u89f8\u767c\u6216\u7279\u5b9a\u5730\u9ede\u52d5\u614b\u3002.<\/p>\n\n\n\n<p>Looker Studio \u7684\u5f48\u6027\u53ef\u8b93\u5718\u968a\u570d\u7e5e\u9019\u4e9b\u73fe\u5be6\u81ea\u8a02\u6307\u6a19 - \u8ffd\u8e64 WhatsApp \u9a45\u52d5\u7684\u8f49\u63db\u3001\u65b0\u52a0\u5761\u5730\u5340\u7684\u5730\u7406\u5c64\u7d1a CPA \u6216\u8207\u7279\u5b9a\u92b7\u552e\u9ede\u6216\u6d3b\u52d5\u76f8\u95dc\u7684\u6d3b\u52d5\u7e3e\u6548\u3002\u5831\u544a\u53cd\u6620\u4e86\u4f01\u696d\u7684\u71df\u904b\u65b9\u5f0f\uff0c\u800c\u4e0d\u53ea\u662f\u5e73\u53f0\u7684\u5831\u544a\u65b9\u5f0f\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u92b7\u4eba\u54e1\u6bcf\u5929\u90fd\u6703\u4f7f\u7528\u7684\u5be6\u7528\u5100\u8868\u677f<\/h3>\n\n\n\n<p>\u65b0\u52a0\u5761\u5718\u968a\u901a\u5e38\u4f9d\u8cf4 Looker Studio \u9032\u884c\u4e0b\u5217\u5de5\u4f5c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9023\u63a5\u652f\u51fa\u8207\u7d50\u679c\u7684\u5168\u6e20\u9053\u7e3e\u6548\u6aa2\u8996<br><\/li>\n\n\n\n<li>\u6e20\u9053\u5c64\u7d1a ROI \u9762\u677f\u8457\u91cd\u65bc\u6548\u7387\uff0c\u800c\u975e\u865b\u69ae\u6307\u6a19<br><\/li>\n\n\n\n<li>\u8de8\u9130\u8fd1\u5730\u5340\u548c\u5340\u57df\u7684\u5730\u7406\u6536\u8cfc\u5206\u6790<br><\/li>\n\n\n\n<li>\u53ef\u6301\u7e8c\u6210\u9577\u7684\u7fa4\u7d44\u8207\u91cd\u8907\u884c\u70ba\u8ffd\u8e64<br><\/li>\n\n\n\n<li>\u9810\u7b97\u6b65\u8abf\u8207\u652f\u51fa\u8b66\u793a\uff0c\u9632\u6b62\u6548\u7387\u4f4e\u4e0b<\/li>\n<\/ul>\n\n\n\n<p>\u900f\u904e\u8fd1\u4e4e\u5373\u6642\u7684\u66f4\u65b0\uff0c\u53ef\u53ca\u65e9\u767c\u73fe\u8868\u73fe\u4e0d\u4f73\u7684\u60c5\u6cc1\uff0c\u5728\u640d\u5931\u5347\u7d1a\u524d\u91cd\u65b0\u5206\u914d\u9810\u7b97\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looker Studio \u5c0d\u65b0\u52a0\u5761\u4f01\u696d\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u65b0\u52a0\u5761\u7684\u884c\u92b7\u74b0\u5883\u9700\u8981\u5feb\u901f\u3001\u7cbe\u6e96\u7684\u6c7a\u7b56\u3002\u7af6\u722d\u6fc0\u70c8\u3001\u5229\u6f64\u7dca\u7e2e\uff0c\u800c\u9818\u5c0e\u968e\u5c64\u5247\u671f\u671b\u80fd\u770b\u5f97\u4e00\u6e05\u4e8c\u695a\u3002.<\/p>\n\n\n\n<p>\u5c0d\u65bc\u4e2d\u5c0f\u4f01\u696d\uff0cLooker Studio \u53ef\u63d0\u4f9b\u4f01\u696d\u7d1a\u7684\u6d1e\u5bdf\u529b\uff0c\u800c\u4e0d\u6703\u7522\u751f\u4f01\u696d\u7d1a\u7684\u8907\u96dc\u6027\u3002\u5c0d\u65bc\u8f03\u5927\u578b\u7684\u7d44\u7e54\uff0c\u5b83\u53ef\u4f5c\u70ba\u4e00\u500b\u7d71\u4e00\u5c64\uff0c\u5c07\u884c\u92b7\u3001\u92b7\u552e\u548c\u71df\u904b\u7d50\u5408\u5728\u5171\u4eab\u7684\u7e3e\u6548\u6307\u6a19\u4e0a\u3002.<\/p>\n\n\n\n<p>\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u8b93\u5206\u6790\u8b8a\u5f97\u5bb9\u6613\u53d6\u5f97\u3002\u5275\u8fa6\u4eba\u3001\u5e02\u5834\u884c\u92b7\u4eba\u54e1\u548c\u9ad8\u968e\u4e3b\u7ba1\u53ef\u4ee5\u5728\u76f8\u540c\u7684\u5100\u8868\u677f\u4e0a\u5de5\u4f5c\uff0c\u63d0\u51fa\u66f4\u597d\u7684\u554f\u984c\uff0c\u4e26\u4e00\u8d77\u52a0\u5feb\u9032\u5ea6\u3002.<\/p>\n\n\n\n<p>\u5728\u5ef6\u9072\u6703\u76f4\u63a5\u5f71\u97ff\u6295\u8cc7\u5831\u916c\u7387\u7684\u5e02\u5834\u4e2d\uff0cLooker Studio \u4e0d\u50c5\u80fd\u986f\u793a\u6548\u80fd\uff0c\u9084\u80fd\u5be6\u73fe\u63a7\u5236\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u52a0\u5761\u7684\u5206\u6790\u8207\u8cc7\u6599\u53ef\u8996\u5316\u8da8\u52e2 (2025)<\/h2>\n\n\n\n<p>2025 \u5e74\uff0c\u65b0\u52a0\u5761\u7684\u5206\u6790\u4e0d\u518d\u662f\u300c\u64c1\u6709\u53ef\u898b\u6027\u300d\u7684\u554f\u984c\u3002\u5927\u591a\u6578\u4f01\u696d\u5df2\u7d93\u64c1\u6709\u8cc7\u6599\u3002\u8207\u773e\u4e0d\u540c\u4e4b\u8655\u5728\u65bc\uff0c\u9019\u4e9b\u8cc7\u6599\u5982\u4f55\u80fd\u5920\u5728\u64c1\u64e0\u3001\u9ad8\u6210\u672c\u7684\u5e02\u5834\u4e2d\u5feb\u901f\u5f62\u6210\u5224\u65b7\u3001\u6b0a\u8cac\u53d6\u6368\u548c\u524d\u77bb\u6027\u6c7a\u7b56\u3002.<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f 5 \u9805\u89c0\u5bdf\u5230\u7684\u8da8\u52e2\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5206\u6790\u6b63\u5728\u6c7a\u7b56\u904e\u7a0b\u4e2d\u5411\u4e0a\u6e38\u767c\u5c55<\/li>\n<\/ol>\n\n\n\n<p>\u4e00\u500b\u660e\u986f\u7684\u8f49\u8b8a\u662f\u5206\u6790\u6280\u8853\u66f4\u65e9\u9032\u5165\u898f\u5283\u968e\u6bb5\u3002\u5718\u968a\u6b63\u5728\u4f7f\u7528\u6b77\u53f2\u6a21\u5f0f\uff0c\u5728\u6d3b\u52d5\u63a8\u51fa\u524d\u5c0d\u5047\u8a2d\u9032\u884c\u58d3\u529b\u6e2c\u8a66\uff0c\u8a55\u4f30\u53ef\u80fd\u7684\u6210\u672c\u66f2\u7dda\u3001\u98fd\u548c\u98a8\u96aa\u548c\u908a\u969b\u56de\u5831\u3002\u9019\u53ef\u6e1b\u5c11\u6e20\u9053\u7684\u904e\u5ea6\u66dd\u5149\uff0c\u56e0\u70ba\u4e00\u65e6\u898f\u6a21\u904e\u5927\uff0c\u7e3e\u6548\u5c31\u6703\u8fc5\u901f\u4e0b\u964d\u3002.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>\u5f9e\u751f\u547d\u9031\u671f\u7684\u89d2\u5ea6\u4f86\u770b\u7e3e\u6548<\/li>\n<\/ol>\n\n\n\n<p>\u4f01\u696d\u8d8a\u4f86\u8d8a\u591a\u5730\u6aa2\u8996\u8de8\u6642\u9593\u7684\u7e3e\u6548\uff0c\u800c\u975e\u55ae\u7368\u5206\u6790\u6d3b\u52d5\u7d50\u679c\u3002\u53ef\u8996\u5316\u6280\u8853\u4e0d\u65b7\u6f14\u9032\uff0c\u4ee5\u986f\u793a\u7372\u53d6\u54c1\u8cea\u5982\u4f55\u5f71\u97ff\u4e0b\u6e38\u884c\u70ba\uff08\u91cd\u8907\u53c3\u8207\u3001\u92b7\u552e\u901f\u5ea6\u548c\u4fdd\u7559\u7387\uff09\uff0c\u5f9e\u800c\u6539\u8b8a\u6210\u529f\u7684\u5b9a\u7fa9\u65b9\u5f0f\uff0c\u4f7f\u5176\u8d85\u8d8a\u63a8\u51fa\u6642\u9593\u7a97\u3002.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>\u4f8b\u5916\u9a45\u52d5\u76e3\u63a7\u53d6\u4ee3\u6301\u7e8c\u6aa2\u67e5<\/li>\n<\/ol>\n\n\n\n<p>\u96a8\u8457\u8cc7\u6599\u91cf\u7684\u589e\u52a0\uff0c\u6ce8\u610f\u529b\u6210\u70ba\u7a00\u6709\u8cc7\u6e90\u3002\u8d8a\u4f86\u8d8a\u591a\u7684\u5718\u968a\u958b\u59cb\u570d\u7e5e\u7570\u5e38\u60c5\u6cc1\u800c\u975e\u6301\u7e8c\u89c0\u5bdf\u4f86\u8a2d\u8a08\u5206\u6790\uff0c\u53ea\u6d6e\u73fe\u6709\u610f\u7fa9\u7684\u504f\u5dee\u3001\u6025\u5287\u4e0b\u964d\u6216\u610f\u5916\u5c16\u5cf0\u3002\u9019\u53ef\u8b93\u9818\u5c0e\u8005\u679c\u65b7\u4ecb\u5165\uff0c\u800c\u4e0d\u662f\u5c0d\u566a\u97f3\u505a\u51fa\u53cd\u61c9\u3002.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>\u60c5\u5883\u6a21\u64ec\u53d6\u5f97\u9032\u5c55<\/li>\n<\/ol>\n\n\n\n<p>\u53e6\u4e00\u500b\u65b0\u8208\u8da8\u52e2\u662f\u4f7f\u7528\u53ef\u8996\u5316\u4f86\u9032\u884c\u60c5\u5883\u6bd4\u8f03\uff0c\u800c\u975e\u55ae\u4e00\u7b54\u6848\u7684\u5831\u544a\u3002\u884c\u92b7\u4eba\u54e1\u6b63\u5728\u6bd4\u8f03\u300c\u5047\u8a2d\u300d\u7684\u8def\u5f91 - \u9810\u7b97\u8f49\u79fb\u3001\u901a\u8def\u7d44\u5408\u6539\u8b8a\u6216\u6392\u9664\u53d7\u773e\uff0c\u4ee5\u4fbf\u5728\u57f7\u884c\u524d\u77ad\u89e3\u98a8\u96aa\u3002.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>\u8996\u89ba\u6e05\u6670\u5ea6\u6210\u70ba\u7af6\u722d\u6280\u80fd<\/li>\n<\/ol>\n\n\n\n<p>\u6700\u5f8c\uff0c\u6e05\u6670\u5ea6\u672c\u8eab\u4e5f\u8b8a\u5f97\u5177\u6709\u7b56\u7565\u6027\u3002\u80fd\u5920\u6e05\u695a\u6558\u8ff0\u6545\u4e8b\uff0c\u53c8\u4e0d\u6703\u8b93\u6c7a\u7b56\u8005\u8ca0\u8377\u904e\u91cd\u7684\u5100\u8868\u677f\uff0c\u8d8a\u4f86\u8d8a\u53d7\u5230\u9818\u5c0e\u968e\u5c64\u7684\u91cd\u8996\u3002\u73fe\u5728\uff0c\u5c07\u8907\u96dc\u7684\u7e3e\u6548\u63d0\u7149\u70ba\u5e7e\u500b\u6c7a\u5b9a\u6027\u4fe1\u865f\u7684\u80fd\u529b\u8207\u5176\u80cc\u5f8c\u7684\u6578\u64da\u540c\u6a23\u91cd\u8981\u3002.<\/p>\n\n\n\n<p>\u9019\u4e9b\u8da8\u52e2\u5171\u540c\u986f\u793a\u51fa\u65b0\u52a0\u5761\u7684\u5206\u6790\u6280\u8853\u5df2\u5f9e\u6e2c\u91cf\u529f\u80fd\u6210\u719f\u70ba\u7b56\u7565\u601d\u8003\u5de5\u5177\uff0c\u53ef\u5354\u52a9\u4f01\u696d\u5728\u7336\u8c6b\u4e0d\u6c7a\u4ee3\u50f9\u9ad8\u6602\u7684\u74b0\u5883\u4e2d\u66f4\u65e9\u63a1\u53d6\u884c\u52d5\u3001\u66f4\u8070\u660e\u5730\u627f\u8afe\u3001\u66f4\u5feb\u5730\u9069\u61c9\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u900f\u904e\u5206\u6790\u512a\u5316\u884c\u92b7\u6548\u80fd\u7684\u6700\u4f73\u5be6\u52d9<\/h2>\n\n\n\n<p>\u65b0\u52a0\u5761\u7684\u9ad8\u7e3e\u6548\u884c\u92b7\u5718\u968a\u4e0d\u4f7f\u7528\u5206\u6790\u4f86\u300c\u6aa2\u8a0e\u7e3e\u6548\u300d\u3002\u4ed6\u5011\u4f7f\u7528\u5206\u6790\u4f86\u5728\u58d3\u529b\u4e0b\u505a\u51fa\u66f4\u5feb\u3001\u66f4\u597d\u7684\u6c7a\u7b56\u3002\u5176\u4e2d\u7684\u5dee\u7570\u5728\u65bc\u5e7e\u500b\u56b4\u8b39\u7684\u505a\u6cd5\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ee5\u696d\u52d9\u6210\u679c\u70ba\u6307\u6a19<\/h3>\n\n\n\n<p>\u6709\u6548\u7684\u5718\u968a\u4e0d\u6703\u8ffd\u8e64\u6240\u6709\u9805\u76ee\uff0c\u800c\u662f\u5c07\u7126\u9ede\u7e2e\u5c0f\u5230\u76f4\u63a5\u53cd\u6620\u5546\u696d\u5f71\u97ff\u7684\u6307\u6a19\u3002CAC\u3001ROAS\u3001MER \u548c\u8f49\u63db\u6548\u7387\u7b49 KPI \u53ef\u4f5c\u70ba\u6c7a\u7b56\u904e\u6ffe\u5668\uff0c\u8b93\u4eba\u4e00\u76ee\u4e86\u7136\u54ea\u4e9b\u6d3b\u52d5\u61c9\u7372\u5f97\u66f4\u591a\u9810\u7b97\uff0c\u54ea\u4e9b\u4e0d\u61c9\u8a72\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5efa\u7acb\u8de8\u6e20\u9053\u7684\u80fd\u898b\u5ea6<\/h3>\n\n\n\n<p>\u7e3e\u6548\u5f88\u5c11\u80fd\u5728\u55ae\u4e00\u5e73\u53f0\u4e0a\u5be6\u73fe\u3002\u900f\u904e\u5c07 CRM \u8cc7\u6599\u3001\u5ee3\u544a\u901a\u8def\u3001\u7db2\u7ad9\u548c\u5e02\u5834\u6574\u5408\u5230\u55ae\u4e00\u5831\u544a\u5c64\uff0c\u5718\u968a\u53ef\u907f\u514d\u55ae\u7368\u512a\u5316\u901a\u8def\u3002\u9019\u7a2e\u7d71\u4e00\u7684\u6aa2\u8996\u65b9\u5f0f\u53ef\u8b93\u5718\u968a\u5728\u82b1\u8cbb\u3001\u53d7\u773e\u548c\u6642\u6a5f\u65b9\u9762\u505a\u51fa\u66f4\u8070\u660e\u7684\u53d6\u6368\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5148\u5206\u985e\u518d\u512a\u5316<\/h3>\n\n\n\n<p>\u7e3d\u9ad4\u6578\u5b57\u6240\u96b1\u85cf\u7684\u6bd4\u6240\u63ed\u793a\u7684\u66f4\u591a\u3002\u6839\u64da\u65b0\u5ba2\u6236\u8207\u8001\u5ba2\u6236\u3001\u884c\u70ba\u7fa4\u7d44\u6216\u5730\u7406\u5340\u584a\u4f86\u7d30\u5206\u7e3e\u6548\uff0c\u53ef\u4ee5\u63ed\u9732\u6548\u7387\u7684\u5be6\u969b\u4f86\u6e90\u5730\uff0c\u4ee5\u53ca\u6548\u7387\u88ab\u6084\u6084\u4fb5\u8755\u7684\u5730\u65b9\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u7528\u9810\u6e2c\u6e1b\u5c11\u731c\u6e2c\u5de5\u4f5c<\/h3>\n\n\n\n<p>\u8d8a\u4f86\u8d8a\u591a\u7684\u5718\u968a\u5728\u9396\u5b9a\u9810\u7b97\u4e4b\u524d\u5c31\u958b\u59cb\u904b\u7528\u9810\u6e2c\u5206\u6790\u4f86\u4f30\u8a08\u6f5b\u5728\u5ba2\u6236\u3001\u6210\u672c\u548c\u8f49\u63db\u7387\u3002\u9019\u53ef\u8b93\u884c\u92b7\u4eba\u54e1\u6709\u4fe1\u5fc3\u5730\u9032\u884c\u898f\u5283\u3001\u58d3\u529b\u6e2c\u8a66\u5047\u8a2d\uff0c\u4e26\u907f\u514d\u5728\u5b63\u4e2d\u505a\u51fa\u88ab\u52d5\u7684\u6c7a\u7b56\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u52d5\u5316\u662f\u70ba\u4e86\u901f\u5ea6\uff0c\u800c\u975e\u65b9\u4fbf<\/h3>\n\n\n\n<p>\u81ea\u52d5\u5316\u4e0d\u662f\u70ba\u4e86\u7701\u529b\uff0c\u800c\u662f\u70ba\u4e86\u4fdd\u8b77\u6ce8\u610f\u529b\u3002\u6bcf\u65e5\u5100\u8868\u677f\u3001\u7570\u5e38\u8b66\u793a\u548c\u6bcf\u9031\u6458\u8981\u53ef\u78ba\u4fdd\u5718\u968a\u53ca\u65e9\u767c\u73fe\u554f\u984c\u4e26\u63a1\u53d6\u5feb\u901f\u884c\u52d5\uff0c\u800c\u4e0d\u662f\u82b1\u8cbb\u5bf6\u8cb4\u7684\u6642\u9593\u7de8\u5beb\u5831\u544a\u3002.<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5728\u65b0\u52a0\u5761\u9019\u500b\u9ad8\u6210\u672c\u3001\u9ad8\u7af6\u722d\u7684\u5e02\u5834\u4e2d\uff0c\u7576\u5206\u6790\u88ab\u8996\u70ba\u4e00\u7a2e\u4f5c\u696d\u7cfb\u7d71\uff0c\u800c\u975e\u5831\u544a\u5de5\u4f5c\u6642\uff0c\u884c\u92b7\u7e3e\u6548\u7684\u6539\u5584\u901f\u5ea6\u6700\u5feb\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SummitNext \u5982\u4f55\u5354\u52a9\u65b0\u52a0\u5761\u4f01\u696d\u5efa\u7acb\u9ad8\u6548\u80fd\u5206\u6790\u751f\u614b\u7cfb\u7d71<\/h2>\n\n\n\n<p>\u5927\u591a\u6578\u65b0\u52a0\u5761\u4f01\u696d\u4e26\u4e0d\u7f3a\u4e4f\u8cc7\u6599\u3002\u4ed6\u5011\u7f3a\u4e4f\u7684\u662f\u53ef\u8996\u6027\u3002SummitNext\u5e6b\u52a9\u5c07\u96f6\u6563\u7684\u7e3e\u6548\u6578\u64da\u8f49\u5316\u70ba\u6e05\u6670\u3001\u53ef\u6c7a\u7b56\u7684\u6d1e\u5bdf\u529b\u3002.<\/p>\n\n\n\n<p>\u6211\u5011\u5efa\u7acb\u7684\u5206\u6790\u751f\u614b\u7cfb\u7d71\u4e0d\u50c5\u9650\u65bc\u5100\u8868\u677f\uff0c\u9084\u8457\u91cd\u65bc\u5982\u4f55\u5728\u5404\u5718\u968a\u4e4b\u9593\u7522\u751f\u3001\u5206\u4eab\u548c\u57f7\u884c\u6d1e\u5bdf\u529b\u3002.<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f SummitNext \u5982\u4f55\u767c\u63ee\u5f71\u97ff\u529b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7aef\u5c0d\u7aef\u5206\u6790\u8a2d\u8a08\uff1a <\/strong>\u5f9e\u8cc7\u6599\u64f7\u53d6\u8207\u6e05\u7406\u5230\u6d1e\u5bdf\u529b\u7522\u751f\u8207\u6c7a\u7b56\u652f\u63f4\uff0c\u90fd\u662f\u91dd\u5c0d\u5be6\u969b\u696d\u52d9\u5de5\u4f5c\u6d41\u7a0b\u800c\u975e\u5e73\u53f0\u9810\u8a2d\u800c\u6253\u9020\u3002.<\/li>\n\n\n\n<li><strong>\u81ea\u8a02 Looker Studio \u9762\u677f\uff1a <\/strong>\u6a6b\u8de8\u5ee3\u544a\u3001CRM\u3001\u7db2\u7ad9\u548c\u5e02\u5834\u7684\u7d71\u4e00\u5831\u544a\uff0c\u4ee5 ROI\u3001\u6548\u7387\u548c\u6210\u9577\u512a\u5148\u9806\u5e8f\u70ba\u4e3b\u3002.<\/li>\n\n\n\n<li><strong>Gen AI \u9a45\u52d5\u7684\u6d1e\u5bdf\u529b\uff1a <\/strong>\u81ea\u52d5\u5316\u7684\u7e3e\u6548\u6458\u8981\u548c\u6558\u8ff0\u6027\u5831\u544a\uff0c\u53ef\u5f37\u8abf\u54ea\u4e9b\u65b9\u9762\u6b63\u5728\u767c\u751f\u8b8a\u5316\uff0c\u54ea\u4e9b\u65b9\u9762\u9700\u8981\u63a1\u53d6\u884c\u52d5\u3002.<\/li>\n\n\n\n<li><strong>RPA \u9a45\u52d5\u7684\u81ea\u52d5\u5316\uff1aS<\/strong>\u7c21\u5316\u8cc7\u6599\u7ba1\u9053\u3001\u5831\u544a\u5de5\u4f5c\u6d41\u7a0b\u548c\u6e1b\u5c11\u932f\u8aa4\uff0c\u7121\u9700\u624b\u52d5\u4ecb\u5165\u3002.<\/li>\n\n\n\n<li><strong>\u5148\u9032\u7684\u6548\u80fd\u5206\u6790\uff1a <\/strong>\u6b78\u56e0\u5efa\u6a21\u3001\u6f0f\u6597\u8ffd\u8e64\u548c\u8de8\u901a\u8def\u76e3\u63a7\uff0c\u4ee5\u652f\u63f4\u66f4\u5feb\u901f\u3001\u66f4\u6709\u4fe1\u5fc3\u7684\u6c7a\u7b56\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u7d50\u679c\uff1a\u5ba2\u6236\u65c5\u7a0b\u7684\u5b8c\u6574\u53ef\u898b\u6027\u3001\u66f4\u5feb\u7684\u512a\u5316\u9031\u671f\u548c\u66f4\u9ad8\u7684\u884c\u92b7 ROI\uff0c\u800c\u4e0d\u6703\u589e\u52a0\u4f5c\u696d\u7684\u8907\u96dc\u6027\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7e3d\u7d50&nbsp;<\/h2>\n\n\n\n<p>\u65b0\u52a0\u5761\u7684\u884c\u92b7\u74b0\u5883\u8d8a\u4f86\u8d8a\u7dca\u5f35 - \u6210\u672c\u589e\u52a0\u3001\u7af6\u722d\u66f4\u6fc0\u70c8\uff0c\u800c\u4e14\u5c0d\u6d6a\u8cbb\u652f\u51fa\u7684\u5bb9\u5fcd\u5ea6\u4e5f\u5927\u5927\u964d\u4f4e\u3002\u5728\u9019\u7a2e\u74b0\u5883\u4e0b\uff0c\u5206\u6790\u4e0d\u518d\u662f\u4e00\u7a2e\u652f\u63f4\u529f\u80fd\u3002\u5b83\u662f\u5c07\u63a7\u5236\u589e\u9577\u8207\u4e0d\u65b7\u731c\u6e2c\u5206\u958b\u7684\u7cfb\u7d71\u3002.<\/p>\n\n\n\n<p>\u884c\u92b7\u7684\u4e0b\u4e00\u500b\u968e\u6bb5\u5c6c\u65bc\u80fd\u5920\u770b\u5f97\u6e05\u695a\u3001\u53ca\u65e9\u884c\u52d5\u4e26\u5feb\u901f\u4fee\u6b63\u65b9\u5411\u7684\u5718\u968a\u3002\u5373\u6642\u5100\u8868\u677f\u3001\u5171\u7528\u6307\u6a19\u548c\u9810\u6e2c\u6027\u6d1e\u5bdf\u529b\u4e0d\u50c5\u6703\u5831\u544a\u7e3e\u6548\u3002\u5b83\u5011\u5c07\u5728\u82b1\u8cbb\u8cc7\u91d1\u548c\u5931\u53bb\u52d5\u529b\u4e4b\u524d\u5f62\u6210\u6c7a\u7b56\u3002.<\/p>\n\n\n\n<p>Looker Studio \u4e4b\u985e\u7684\u5de5\u5177\u8b93\u9019\u4e00\u5207\u6210\u70ba\u53ef\u80fd\uff0c\u4f46\u771f\u6b63\u7684\u512a\u52e2\u4f86\u81ea\u65bc\u5206\u6790\u7684\u8a2d\u8a08\u3001\u9023\u7d50\u548c\u5728\u696d\u52d9\u4e2d\u7684\u4f7f\u7528\u65b9\u5f0f\u3002\u7576\u8cc7\u6599\u6d41\u52d5\u4e7e\u6de8\u4e14\u6d1e\u5bdf\u529b\u6613\u65bc\u884c\u52d5\u6642\uff0c\u884c\u92b7\u5c31\u6703\u8b8a\u5f97\u66f4\u6709\u7d00\u5f8b\u3001\u66f4\u6709\u81ea\u4fe1\uff0c\u4e26\u4e14\u7372\u5229\u66f4\u591a\u3002.<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5df2\u6e96\u5099\u597d\u8d85\u8d8a\u96f6\u6563\u7684\u5831\u544a\uff0c\u4e26\u5efa\u7acb\u53ef\u652f\u63f4\u898f\u6a21\u3001\u6548\u7387\u548c ROI \u7684\u5206\u6790\u57fa\u790e\u3001, <a href=\"https:\/\/summitnext.com\/zh\/%e8%81%af%e7%b5%a1%e6%88%91%e5%80%91\/\">\u9ad8\u5cf0\u6703\u4e0b\u4e00\u9801<\/a> \u53ef\u4ee5\u5e6b\u52a9\u60a8\u9054\u6210\u76ee\u6a19\u3002.<\/p>\n\n\n\n<p>\u8b93\u6211\u5011\u5c07\u60a8\u7684\u884c\u92b7\u8cc7\u6599\u8f49\u5316\u6210\u4e00\u500b\u7cfb\u7d71\uff0c\u8b93\u5b83\u548c\u60a8\u7684\u7b56\u7565\u4e00\u6a23\u52aa\u529b\u904b\u4f5c\u3002.<\/p>\n<chat-widget key=\"Ylr00kdTsgQXZHKuRfRs\"><\/chat-widget>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re marketing in Singapore today, every decision is under scrutiny. Ad costs across Google, Meta and TikTok are rising, competition is dense, and leadership expects clear answers\u2014not optimistic explanations\u2014about ROI. At the same time, customer journeys are harder to pin down. 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